Page 6 Advertisements Column 6

Waipa Post, Volume 43, Issue 3390, 19 December 1931, Page 6

BUSINESS !* Said a small shopkeeper? “ That’s a great theory about advertising to increase turnover and reduce overhead. Excellent for the man in a big way and with a big population, but just a theory for the likes of me/* Right 1 If it pays the big * business to spend a given percentage of turnover to merchandise its goods, why will it not pay a small business to spend a similar percentage. The big fellow has a correspondingly 1% “overhead” to meet —he has all the disadvantages in a hi® way that the little fellow has In a small way. But the little fellow who neglects to advertise gets a bigger » percentage of “ overhead ” and simply goes down to competition. Take it this way: In and afooatt Te Awamutu there is a population of 7000 persons. Recta four people eat one loaf of bread per day—we consume nearly 6® tons of bread per month. Reckon live people occupy a . house and there are 1400 houses. Each house costs £SOO, with a life of 20 years. That meaua an annual turnover for our builda ing trades of £85,000. New buildings, say, £7OOO per yeae, and we have a total of £42,00$ turnover for the builders. Hats, boots, shirts, currants, flour, butter, sugar, and so os, Work out what your business could sell to 7000 people each and every year. * What could your business da, and what does it do ? Work it out, and then go out to captu^ 5 the business. The big fellow has nothing ca you when it comes to opportunity. Advertising is the simplest possible rule for sure-fire business success. It is not the skyrocket method It is the steady, f never-failing, keen business way —the way that produces the best for the merchandise and yields the best result for th® purchaser. and Unemployment Tat* Record Books, one shilling each, at The Waipa Post.