Page 6 Advertisements Column 5

Waipa Post, Volume 43, Issue 3328, 28 July 1931, Page 6

BUSINESS! Said “ That’s advertising to increase turnover and reduce overhead. Excellent for the man in a big way and with a big population, but just a theory for the likes of me.” Right! If it pays the big business to spend a given percentage of turnover to merchandise its goods, why will it not pay a small business to spend a similar percentage. The big fellow has a correspondingly big “overhead” to meet —he has all the disadvantages in a big way that the little fellow has in a small way. But the little fellow who neglects to advertise gets a bigger percentage of “overhead” and simply goes down to competition. Take it this way : In and about Te Awamutu there is a population of 7000 persons. Reckon four people eat one loaf of bread per day—we consume nearly 6® tons of bread per month. ; Reckon five people occupy a house and there are 1400 houses. Each house costs £SOO, with a life of 20 years. That means an annual turnover for our building trades of £35,000. New buildings, say, £7OOO per year, and we have a total of £42,000 turnover for the builders. Hats, boots, shirts, currants, flour, butter, sugar, and so on. Work out wbat your business could sell to 7000 people each and every year. ‘ What could your business do, and what does it do ? Work it out, and then go out to capture the business. The big fellow has nothing on you when it comes to opporfcu- \ f t \ i nity. Advertising is the simplest possible rule for sure-fire business success. It is not the skyrocket method. It is the steady, never-failing, keen business way —the way that produces the best for the merchandise and yields the best result for the purchaser. a small shop! a great theory^ taper: =Jfi)Out

gLOOD kept pure by taking Dr Mackenzie’s Menthoids; uric acid eliminated.—W. Jeffery, Chemist