Page 6 Advertisements Column 5

Waipa Post, Volume 42, Issue 3314, 25 June 1931, Page 6

Said a small shopkeeper: "That's a great theory about advertising to increase turnover and reduce overhead. Excellent for the man in a big way and with a big population, but just a theory for the likes of me." Right ! If it pays the big business to spend a given percentage of turnover to merchandise its goods, why will it not pay a small business to spend a similar percentage. The big fellow has a correspondingly big " overhead " to meet —he has all the disadvantages in a big way that the little fellow has in a small way. But the little fellow who neglects to advertise gets a bigger percentage of "overhead" and simply goes down to competi-

Take it this way: In and about Te Awamutu there is a population of 7000 persons. Reckon four people eat one loaf of bread per day—we consume nearly 60 tons of bread per month. Reckon five people occupy a house and there are 1400 houses. Each house costs £SOO, with a life of 20 years. That means an annual turnover for our building trades of £85,000. New buildings, say, £7OOO per year, and we have a total of £42,000 turnover for the builders. Hats, boots, shirts, currants, flour, butter, sugar, and so on. Work out what your business could sell to 7000 people each and every year. What could your business do, and what does it do ? Work it out, and then go out to capture the business. The big fellow has nothing on you when it comes to opportuAdvertising is the simplest possible rule for sure-fire business success. It is not the skyrocket method. It is the steady, never-failing, keen business way —the way :that vprodu<tes the best for the merchandise and yields the best result for 'the purchaser.''''' "'.•■•■

[ |?SfVEI-OPES Good Quality; miit- | " abio for perf lor commercial i tree; 2s 9cl per box o: 50. — The Waipa Post, Eos 1, Telepb, e 28, Te Awa-