Page 2 Advertisements Column 3

Waipa Post, Volume 39, Issue 3089, 14 December 1929, Page 2

SUPPORT THE COUNTRY THAT SUPPORTS YOUI Purchase an ALL BRITISH, thoroughly built AUSTIN CAR. Sue them now at the District Agenta, MANIAPOTO STREET (Phone 166), OTOROHANGA, Who now offer their numerous oliente the very best car value in the Dominion to-day. We demonstrate at your pleasure. Cash or Term Prices run free* £l7B to £776. All makes of Cars, Trucks, Motor Cycles, etc., repaired at the garage works by skilled mechanics. Satisfaction fully and freely guaranteed. YOUR PATRONAGE SOLICITED. BREMNBR BROS.' GARAGE, CHRISTMAS Gf I7TQ We cordially invite you to call and inspect the Large Range of Really Useful and Beautiful Goods now arriving. You may reserve any Article you wish until Christmas on payment of a small deposit. JjLi» JLEiIZf WATCHMAKER & JEWELLER, TE AWAMUTU.

COUNTER BOOKS , for GROCERS, DRAPERS, and EVERY. BUSINESS REQUIREMENT. Any Quantity for any Need. Prices on application tie THE WAIPA POST, TE AWAMUTU. P.O. Box 1. Telephone IS. Also, Printed and Office Stationery el any description at Shortest Notice. BUSINESS ! Does advertising increase tit* ; cost to the consumer ? The fallacious statement is sometime! heard that it does. Answer the question with soother question. How does it happen that the world's biggest advertisers set the best goods at the cheapest prices ? Answer that, and the fallacy is exposed. It is perfectly simple. Tain any business. Rent, insurance* rates, interest on capita], and tht many items classed as "ovw> head" are fixed and absolute whether the turnover is large < small. Obviously, then, the man whs can give the best value to oft customers is the one who goes right out to spread his overhead costs over a big volume of sales. Take a business which costs £26 per month for overhead charges. Give it sales of JIOO per month. Roughly that means 25 per cent of sales value is needed to pay overhead, i _ Increase the turnover to ?&& per month, and overhead aba only 12| per cent. Add 2| per cent for advertising, and there remains a gain of 10 per cent. Plainly, increase the turnover and the keen merchandiser caa increase his proSts-and give better Who ajj| |Pyou in business the bast values aft. la man who ers to coma