Page 4 Advertisements Column 1

Waipa Post, Volume 37, Issue 2179, 5 July 1928, Page 4

RUBBER FOOTWEAR. Boots from 17/6 per pair "Thigh Boots from 35/- per pair Goloshes from 6/6 per pair /Cowyaa-d Lace-ups from 19/6 pair HOT-WATER BOTTLES All rubber, guaranteed; 5/6, 7/6 each GOLF BALLS. All Brands stocked. Special Challenger, 2/3 each. TYRES and TUBES. Full Stocks at Lowest Rates. Goodyeair, Royal Cord, Michelin, Dun lop. MILKING MACHINE RUB...BERWARE, CUPS, &c. We specialise in the Rubber Trade, and Guarantee All Repair Work. All Tyres "purchased are fitted free. and Special Discount for Cash with Remember, the bigger our sales the cheaper you will buy. FOR SERVICE TRY US. . COMPANY, .M' SLOANE ST., TE AWAMUTU. Telephone 30l£ / -Does advertising increase the cost to the consumer? The fallacy is sometimes.heard that it does. Answer the question with another question. How does it happen that the world's biggest advertisers sell the best goods at the cheapest Answer that and the fallacy is exposed ! i It's perfectly simple. Take any business. Rent, insurance, rates, interest on capital and the many items classed as " overhead " are fixed and absolute whether the turnover is large or small. Obviously, then, the man who can give the best- value to his customers is the one who goes right out to spread his overhead costs over a big volume of sales. Take a business which costs £25 per month for overhead charges. Give it sales of £IOO per month. Roughly that means 25 per cent, of sales value is needed to pay overhead. i Increase the turnover to £2OO per month and overhead absorbs only 12£ per cent. Add 2$ per cent, for advertising and there remains a gain of 10 per cent. 1 Plainly, increase the turnover and the keen merchandiser can increase his profits and give better values to his customers. Who, around you in business to-day gives the best values at the keenest prices? The man who advertises or the man who just sits still for orders to come his way 1