Page 4 Advertisements Column 1

Waipa Post, Volume 36, Issue 2149, 26 April 1928, Page 4

, P«blic Notices. MR STANLEY A. EMPSON;?/< SURGEON DENTIST, Alexandra Street, Te Awamutu?" Telephones: Rooms, 31; Private Residence, SIS. F. 0. D ANIELL ' ARCHITECT, HAMILTON. Te Awamutu Representative: Mr C. Bowden, Assistant County Clerk, Te Awamutu. CLARK A MoMILLAN, UNDERTAKERS AND FUNERAL DIRECTORS, Alexandra Straet, T« Awamutu. T«wn or Country. Charg«« Moderate. Offloe, 121; R««id«noe, 128. G. O. JOURDAIN, A.P.A. (N.Z.) UNION BANK BUILDINGS, Alexandra Street, Te Awamutu. PUBLIC ACCOUNTANT AND AUDITOR. Profit and Loss Accounts and Balancesheets Prepared. Income Tax Returns a Speciality. Telephones: Office 246; Residence 178.

LONDON QUALIFIED EYESIGHT SPECIALISTS, GROCOTT & ANDREWS, HAMILTON. LAURENCE ANDREWS, F.S.M.C. (London), Fellow of the Institute o. Opthalmic Opticians (London), VISITS TE AWAMUTU Fortnightly (at Jeffery's Pharmacy). ' Next Visit: THURSDAY, 26th APRIL, v 1928. TO BORROWERS. MONEY TO LEND at Current rates on Approved Securities. JAMES OLIPHANT, Solicitor, ARAWATA" ST., TE AWAMUTU. Does advertising increase the cost to the consumer? The fallacy is sometimes heard that it Answer the question with another question. How does it happen that the world's biggest advertisers sell the best goods at the cheapest prices? Answer that and the fallacy is exposed !

It's perfectly simple. Take any business. Rent, insurance, rates, interest on capital and the many items classed as " overhead " are fixed and absolute whether the turnover is large or small. Obviously, then, the man who can give the best value to his customers is the one who goes right out to spread his overhead costs over a big volume of sales. Take a business which costs £25 per month for overhead charges. Give it sales of £IOO per month. Roughly that means 25 per cent, of sales value is needed to pay overhead. Increase the turnover to £2OO per month and overhead absorbs only per cent. Add Z\ per cent, for advertising and there remains a gain of 10 per cent. Plainly, increase the turnover and the keen merchandiser can increase his profits and give better values to his customers. Who, around you in business to-day gives the best values at the keenest prices? The m&n who advertises or the man who just sits still for orders to come his way ! Be wise. Get all the benefits advertising offers. And if you don't buy from Waipa Post advertisers—don't buy. SUNBURN , M .dby Q-TOL