BRANDED GOODS.

Waipa Post, Volume VI, Issue 269, 2 December 1913, Page 3

BRANDED GOODS.

One of the strongest arguments —perhaps the strongest argument—in favour of buying advertised goods is the implied warranty that the maker is not ashamed of his wares. A hat with the maker's name in it is probably a better hat than one by a maker unknown, because unless it were a first-class hat the maker would not have put his name there. By doing so he has staked his reputation on the hat. An advertiser is in the same category. He advertises his

branded goods ; that is to say, he declares to all and sundry his responsibility for their quality, their price, and workmanship. So a member of the public has more confidence in the advertised and branded article because he knows that it would be suicidal for a manufacturer to spend good money in. advertising a bad article and so associating his name and reputation with it. Sometimes —it is inevitable—an article proves in use to be less excellent than the reputation of its maker would lead a purchaser to suppose. A piece of bad cloth gets into a suit, an ill-tanned piece of leather into a boot, or a bit of perished rubber into a waterproof. The buyer is then able to appreciate the advantage of having purchased a branded article from an advertiser even more than when all goes well and the article " wears for ever." Because he knows the name and address of the maker, he can write to him, send back the goods and, except in very few cases, is sure of getting redress, since an advertisers very jealous of his reputation, and would rather replace the article than leave a bad impression on the customer whom he has spent good money in securing.