Page 3 Advertisements Column 3

Waikato Independent, Volume XLIV, Issue 6174, 17 March 1948, Page 3

SEDAN TOPS BEFORE WINTER Starts, secure our quote for fitting a '"" BEFORE WINTER STARTS, SECURE OUR QUOTE FOR FITTING A STEEL TOP TO YOUFf CAR Prices from £9/10/LITCHWARK'S CAR PAINING & PANEL BEATING SERVICE The Complete Bodywork Specialists. Ferguson's Buildings : Cambridge Phone 632; After hours 636. "HOW A CITY WAS SAVED BY ITS WOMEN"— (Instalment 3) In the preceding instalments the story told of how millions of dollars annually were going from a small town to its large neighbour; of how the local Press finally took the matter up with full appreciation of the power of the town's women. The story proceeds: The Editor knew that women spend 85 per cent of the nation's money. Why not enlist the women of the community to educate the local citizenry about the importance of patronising home establishments. He called a small meeting of civic leaders; as a result the Women's Institute was formed with a live-wire secretary. Once the women became acquainted with the aims of the Institute, they chose 18 committees, with a total membership of 600 to tackle the job of keeping business in their town. As a start they sent out mountains of questionaires asking women why they didn't shop at home? Did they get better service elsewhere? Better fashions? A greater selection of clothing in large and small sizes? Was it hard to find clothes for children in their town? Was the town's phone-order service satisfactory? After the answers were studied the Secretary and her aides visited the proprietors of 263 stores and had long chats with them. "We must make the shopping district attractive so that people will want to come down town," she told them. Two "block captains" were appointed for each of the business blocks. Workings with the businessmen, they directed the face-lifting of the town's entire business area. Window fronts were redesigned, woodwork and shabby bricks walls were repainted, and attractive entrances were created. Be sure and read the Next Instalment of this thrilling story. The point we wish to stress is the greater the business the larger the stocks and the more variety we can show. The more goods purchased away the less chance of seeing that variety locally. Remember the sole purpose of the Shopkeeper is to serve. Given sufficient local encouragement CAMBRIDGE WATCH AND CLOCK DEPOT will guarantee to show you the Largest Range of Goods particular to our trade to be found in New Zealand: If for the moment we have not what you want we will endeavour to get it. If there is a Present to be given or an Engagement Ring needed give us the opportunity of supplying it. Cambridge Watch and Clock Depot (H. DURAN) ABOVE HAWORTH'S DEPT. STORE Entrance Through The R—E—D DOOR 1948 will be Another , • ♦ MORRIS YEAR Towards the end of 1947 MORRIS CARS were reaching us in numbers reminiscent of the "good old days." As a result, a large number of orders we had been holding have been satisfied. 1948 will show a still further improvement and in the near future we expect to be able to supply new cars from stock. In the meantime we advise you to place your order bow and thus ensure delivery with the minimum of delay W. SCUTEK & Co. Phone 144 - - * Cambridge PHILCO THE WORLD'S LARGEST SELLING RADIO. vr :.--«,*>:: 'WtL Se* Model 732 : 6-valve All-Wave Band- Spread : £45/0/-. STEWART'S PHONE 666 CAMBRIDGE