Page 3 Advertisements Column 3

Waikato Independent, Volume XLIII, Issue 6035, 21 October 1946, Page 3

“Tcasted tobacco,” said the reporter, “has come to stay; we all know that, because every other bloke you meet is smoking one brand or another of it. But what is the toasting process exactly ? How is it done?” “There’s a good few would like to know that, if you ask me” replied the whiff merchant, lighting a cigarette. “Every industry has its secrets, and I reckon that’s one of the secrets of the National Tobacco Co., the pioneers of the tobacco industry in New Zealand. But ‘toasted’ caught on from the jimp, you know, and no doubt toasting had a lot to do with that —and it helps to give the six blends. Cut Plug No. 10 (Bulkhead), Navy Cut No. 3 (Bulldog), Cavendish. Bdverhead Gold., Desert Gold and PockU Edition, their distinctive flavour and fine boupuet.” “If I only knew all about the blanky process,” mused the scribe, “it’d make a story, that would!” “No doubt,” laughed the tobacconist, “but the manufacturers are hardly likely to give away the secret just to oblige you!” ‘ —5Ol