PROPAGANDA METHODS

Waikato Independent, Volume XL, Issue 3664, 6 February 1940, Page 7

PROPAGANDA METHODS

AMERICAN ANALYSIS SIX TECHNIQUES EMPLOYED The American Institute for Propaganda Analysis has set forth the following six techniques employed by the war propagandist to influence neutral countries: — •Name-calling: The trick of giving enemies a bad label (imperialists, hypocrites, to make neutrals

e condemn them'' without' further '/thought. Glittering generalities: The trick of using vague ''virtue words'* (civilisation, justice, etc.) to make neutrals accept a cause without further thought. Transfer: The trick of identifying a cause "with a respected symbol or institution (Christianity, culture, etc.) to mask the real motives of war. Testimonial: The trick of having an internationally respected person endorse a cause to cloak it with authority. Selection: The trick of using only

selected facts which, though true La themselves, may together create a totally false impression. Righteousness: The trick of making it appear that all 'right-thinking* 'people support a certain" cause. Propaganda has heen expertly defined by the Institute for Propaganda Analysis as w an expression of opinion, or action by individuals or groups deliberately designed to influence opinions or actions of other individuals or groups with reference to pre-de-termined ends.*' . , ~ '.