Page 6 Advertisements Column 1

Waikato Independent, Volume XXXVI, Issue 3418, 11 February 1936, Page 6

The Wise Woman A 9 Never Buys a Poor Article Therein Lies the Security Afforded by Newspaper Advertising Women have found by experience that it pays to order household commodities by name. In business, too, it saves time and bother to specify well-known brands rather than enter into explanations and descriptions. Advertised goods have to live up to a standard. Claims made must be substantiated. If the first purchase pleases, repeat orders are easily placed. Consistent newspaper dvertising is a guarantee sof Quality. Whether it's a breakfas cereal, stockings, or a soap—motor spirit, paint, or polish—the purchaser gets what he wants and what he pays for with greater speed nd absolute certainty if he names the brand required. It’s Quicker—and Safer to Buy Goods Advertised n The Independent