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Waikato Independent, Volume XXXI, Issue 2779, 24 November 1931, Page 6

"Mid-Victorian doctors had a habit of condemning anything that made life tolerable," wrote Dr Frederick Greaces in the London "Daily Express" recently, adding, "the new school of medicine takes a different view. It has come to recognise that tobacco, for instance, is a groat solace in times of worry, and for many a direct aid to •.mental effort and concentration." The doctor, however, is keenly alive to the danger from excess of nicotine in tobacco. "Pure nicotine," he states, ''.like strychnine and arsenic, is now known to be a deadly poison." It is. And what is more, practically all the brands in every-day use contain more or less of this vile stuff. The most notable exception is found in the New Zealand tobacco which, put through a costly purifying process in the course of manufacture (toasting), is rendered practically free from nicotine and is consequently harmlcsa to rite sriioker. 'The process also gives this famous tob.jctq itn world renowned flavour and peerless bouquet. Nolo carefully there tiro only four brands: Eivcvhead '3old, Navy Cut No, 3, Cavendish and Cut Plug No. 10.*