Page 6 Advertisements Column 2

Waikato Independent, Volume XXXI, Issue 2558, 20 August 1931, Page 6

Spring and Summer Fashions and Fabrics Now Showing at the F.A.C. Ltd. We are featuring a wide and varied range of PASTEL FELTS in the Oewe& seasonable shaji s. Also an exclusive selection of Fancy Straw READY-TO-WEAR', Beautiful frocks, Smart Spring Coats, Two and three piece Suits an i Co tumes, Artificial Silk Knit Goods. NEW DRESS MATERIALS, in all (hit is latest and newest, Coin Spot Voiles and( Art Silk o , Floral Voiles priced as low as Is 3d yard, Floral Shantungs, Plain and> Floral Piques, Flural Orgaudis etc. NECKWEAR AND LACES—Fashion’s latest decrees are showing in our Neckwear display. Also a big selection of Silk Gloves, Scarves, Hosiery in newest toningsA^j We invite your Inspection.

WHAT EXPERTS SAY Mr F. Goldberg, Governing Director of the Goldberg Advertising Agency: “Advertising, the right kind of advertising, will play a large part in hastening the business world along the road to prosperity. The buyer is more wary than, previously and scrutinises closely all he purchases. But the firm which is offering good values based on sound management should have nothing to fear. Such a firm is soiling on a better strategic basis than ever before and needs only effective advertising to press that advantage home. By effective advertising I mean tolling the consumer a truthful story of honest values ,in a language he understands and backing that publicity by carefully planned marketing.' ; ) Mr David Cody, Director of the Charles Haines Advertising Agency, Ltd., who has just returned from a visit to U.S.A. and Canada: “By far the major portion of every publicity campaign in both countries is devoted to the daily papers. Through that medium manufacturers in the United States and Canada —who, incidentally, were probably the keenest buyers of advertising value in the world found their most effective and economical approach to the great buying public. The amounts spent on advertising in America are tremendous. “The businesses that are getting their full share of trade, despite the depression, arc those that have not relaxed in either their selling or advertising efforts." GET YOUR FULL SHARE OF TRADE BY ADVERTISING IN THE INDEPENDENT

Cheap holiday excursion fares for ALL from 20th to 29th August. Tickets available for return until 26th Septt mber. ve over 5/' in the £ Reserved seats, sleeping berths, and tickets may be booked at any time. Bargains in family tickets, Enquire about concessions at any Railway Office.