Page 4 Advertisements Column 3

Wairarapa Age, Volume XXXII, Issue 3132, 8 March 1909, Page 4

/ERTEX THE ORIGINAL CELLULAR. HEALTHIEST & MOST COMFORTABLE UNDERCLOTHING FOR SUMMER & WINTK S. NOW SHOWING IN MERCERY WINDOW, THE true Principles on which the manufacture of clothing should be based are soon grasped when the functions of the skin and their immense importance are clearly understood. It is by the action of the "skin that the body is enabled to maintain its normal temperature. The body's , temperature in health is about 98° in all climates, both at rest and during exercise. The warmth is made by the chemical changes in the body kept up by the foods and liquids we take (i.e. the fuel). To maintain the normal temperature, it is the function of the skin to close its pores when the heat must be kept in, and to open them for evaporation, or the cooling process, when the body is becoming too warm. Hence, the first and most important points for consideration are—1. The clothing must not interfere with the action of the skin; tho skin must acl freely and naturally, or there is danger to health. 2. To prevent interference with the action of the skin, clothing niuot be porous, otherwise poisonous matters that should be thrown off readily by the skin are retained in the body, which, becoming unhealthy, is most liable to insidious diseases. 3. Clothing must be porous also in order that perspiration may escape as vapour, and that it may dry more quickly. It is evident that clothing must be a good non-conductor of heat; if otherwise, the action of thy skin will be interfered | with by outer conditions of cold and ( heat. I Naturally, the first question is: What is the best non-condu'.tor of heat for clothing ? The answer is: Air is the best nonconductor of heat. It is nearly 100 times a better non-conductor of heat than any fibre. It is evident, therefore that the best clothing is that which contains a due amount of AIR in its meshes. The question of fibre, whether wool, cotton, silk, or linen, is of little importance with regard to health compared with the absoFute necessity of the presence of air in the interstices of clothing. The clothing to be healthy must enmesh air, and if this principle be carefully carried out, the causes of colds and illness will be very greatly reduced. It is easily washed and does not shrink. It is light and comfortable to wear and does not irritate the most sensitive skin. It is very durable.

J. L. MURRAY, " The Quality Draper," Nob. 51, 53, 111 and 113, QUEEN STREET, MASTEEION. HEALTH BRAND. HIGH-CLASS FOOTWEAR''FOK MEN AND WOMEN. \A7E are the sole agents fortius brand ENGLISH MADE GOODS. Every pair is made from selected leather, Superior Finish and Newest Shape lasts. Call and see them at the .A. Ltd., Boot Department. LADIES' BLACK &TAN SHOES. VERY LATEST STYLES AND BEST QUALITY. DARK TAN, Cross Straps, pump soles 13/6 DARK TAN, Six Bar, pump soles .. 13/6 DARK TAN, Three Bar, pump soles 13/6 TAN TIE SHOE, large eyelets .. 13/(5 ROUND TOE SHOE, Gibson Ti» .. 1(5/6 ROUND TOE DERBY SHOES . . 113/(5 D. FINLAYSON & SON. BOOT AND SHOEMAKERS AND IMPORTERS, (Next to hie Post Office) MASTERTON.

HER CHOICEST GIFT. TBIHE Bride realises that her future JL happiness and the dignity of her home are assured by the possession: of a mm\ THE BEST THAT MONEY CAN BUY. Such a gift to a bride will be a lasting memento, and a Challen Piano is a [present always acceptable. Beautiful in architectural design, faultless in construction, remarkable for responsiveness of action, and elegance of tone, the Challen Pianos command the respect and admiration of the elite of the musical profession. Our small monthly payment plan makes piano-buying easy. CHALLEN PIANOS, from 45 Guineas to 80 Guinea 3 WELLINGTON PIANO CO., LTD., 169 LAMBTON QUAY, WELLINGTON. M'LEOD AND YOUNG, "THE ACADEMY/' Local Agents Qualified DENTAL SURGEON, (Next to Club Hotel), QUEEN STREET, MASTERTON. Open every evening, 7 to 8. Saturday afternoons and evenings, 7 to 8. All Extractions Absolutely Painless and Free when Sets are Ordered.