Page 4 Advertisements Column 3

Wairarapa Age, Volume XXXII, Issue 3130, 5 March 1909, Page 4

/ERTEX | fHE ORIGINAL CELLULAR. j HEALTHIEST & MOST COMFORT- J ABLE UNPEtvCLOTHING FOR SUMMER & WINTER. j j NOW SHOV"'N-G IN MERCERY window The feme Principles on which tlic manufacture of clothing should bo based are soon grasped when the functions of the skin and their immensei importance are clearly understood. It is by the action of the skin that the body is enabled to maintain its normal temperature. The body's temperature in health is about 93° in all climatis, both at rest and during exercise. The warmth is made by the chemical changes ill the body kept up by the i'oods and liquids we take (i.e. the fuel). To maintain the normal temperature, it is the function of the skin to cljse its pores wben the heat must be kept in, and to open them for evaporation, or the cooling process, when j the body is becoming too warm. _ Hence, [ I the first and most important points for . consideration are—1. The clothing must not interfere with the action of the skin; the skin must act freely and naturally, or there is danger to health. 2. To prevent interference with the action of the skin, clothing rmst be porous, otherwise poisonous matters that should be thrown oil readily by the skin are retained in the body, which, becoming unhealthy, is most liable to insidious diseases. ' 3. Clothing must be porous also in order that perspiration may escape as vapour, and that it may dry more quickly. It is evident that clothing must be a good non-conductor of heat,; if otherwise, the action of thy skin will be interfered with by outer conditions erf cold and 1 heat. Naturally, the first question is: What is the best non-condu I .tor of heat for clothing:? The answer is: Air is "tbe best nonconductor of heat. It is nearly 100 times a better non-conductor of 'heat than any fibre. It is evident, therefore that the best clothing is that which contains a due amount of AIR in its meshes. The question of fibre, whether wool, cotton, silk, or linen, is of little importance with regard to health compared with the absolute necessity of the presence of air in the interstices of clothing. The clothing to be healthy must enmesh air, and if this principle be carefully carried out, the causes of colds and illness will be very greatly reduced. It is easily washed and does not shrink. •It is light and comfortable to wear and does not irritp.te the most sensitive skin. 'lt is very durable.

J. L. MURRAY, " The Quality Draper," Nos. 51, 53, 111 and 113, QUEEN STREET, MA STEM ON. HEALTH BRAND. HIGH-CLASS FOOTWEAR FOR MEN AND WOMEN. WE are the sole agents for this brand of ENGLISH MADE GOODS. Every pair is made from selected leather, Superior finish and Newest Shape lasts. Call and see them at the W.F.C.A. Ltd., L'.iot l>t>partrueiit.

LADIES' BLACK & TAN SHOES. VERY LATEST STYLES AND BEST GUALITY. DARK TAN, Cross Straps, pump soles 33/0 DARK TAN, Six Bar, pump soles .. 13/0 DARK TAN, Three Bar, pump soles l.s/G TAN TIE SHOE, large eyelets .. i;5/(i ROUND TOE SHOE, Gibson Ti<> .. ]«/G ROUND TOE DERBY-SHOES .. ]«/« D. FINLAYSON & SON. BOOT AM) SHOEMAKERS AND IMPORTERS, (Next to tne Post Office) MASTERTON.

HER CHOICEST GIFT. THE ;Bride realises that her future happiness and the dignity of her home are assured by the possession of a CHALLEN PIANO. THE BEST THAT MONEY CAN BUY. Such a gift to a bride will be a lasting memento, and a Ghallen Piano is a [present always acceptable. Beautiful m architectural design, faultless in construction, remarkable for responsiveness of action,.and elegance of tone, the Challen Pianos command the respect and admiration of the elite of the musical profession. Our small monthly payment plan makes piano-buying easy. PIANOS, from 45 Guineas to 80 Guineas THE WELLINGTON PIAMO CO., LTD., 160 LAMBTON QUAY, WELLINGTON. M'LEOD AND YOUNG, "THE ACADEMY," Local Agents E. E. WILSON, Qualified DENTAL SURGEON, (Next to Club Hotel), QUEEN STREET, MASTERTON. Open every evening, 7 to 8. Saturday afternoons and evenings, 7 to 8, All Extractions Absolutely Painless rind Free when Sets Tjre Ordered.