Page 1 Advertisements Column 2

Tuapeka Times, Volume XXXVIII, Issue 5335, 27 January 1906, Page 1

DIRECT IMPORTERS. Now-a-daya we have no end of all kind of talk about being Direct Importers. Ifc seems to be the great aim of even the most every-day Retail Shopkeeper to cover up and conceal the fact that he buys his Ae*r cases of gooda from the Dunedin Warehouses and to impress upon the general public that he purchased flcst-hand from the manufacturer. Of course th" tramendouß- advantages that are gained and the consequent " pull " that is obtained on would-be competitors by those capable of carrying out this system of direct importations are re ; sponsible for these desperate but vain efforts to alter facts ; but the claims of these so-called, self-styled importers to be considered such are, to those who know, at least amusing, if nothing else. Many of, tham there are whose closest acquaintance with the business of importations is confined to reading the shipping columns in the daily papers. Others rest fheir claims as importers on the slender foundation of a package or two received from over-sea once in a while. But there is another side to the question, and this is where WE come in. We are IMPORTERS in the strict sense of the word. There is no make-believe about our importations, and we are not beginners at (he business. Year in and year out, andjright through the year, our well-known brand (A.T.1.) is to be found on the manifests of vessels entering Dunedin Harbor, and shipment after shipment arrives for us from the United Kingdom, America, and elsewhere. We go straight to the fountain-head every time for our supplies, it matters not ia what portion of the civilised world the produce may be located. This is why our managing partner, Mr Emery, periodically visits the Old World in search of all classes of merchandise most suited to the if quirements of our customers — a no light taßk — for while it may be a simple matter to buy, it is quite another thing to buy right and to buy well. Already we have received a few of the Special Purchases recently made by him, which include — Millinery, Feathers, Flowers, Costumes, Crash and Cloth Skirts, Coats and Skirts, Shower-proof • Jackets, Blouses, etc, 1 Silks, Ribbons, and Lacea. A large shipment of Manchester Goods too numerous to particularise. Gentlemen's Mercery and Clothing. Boots and Shoes. Carpets, Curtains, Cre tonnes, Table Covers, Furniture and Crockery, Art Ware, Household Ironmongery, etc. \ Further Shipments arriving will be marked off and ready for Sale on Thursday, 25th January, on which date our GREAT SUMMER SALE WILL COMMENCE. Now, we have only to repeat what we have often said before. Having secured our Goods to the best possible advantage, we give our Customers the full benefit of the great saving effected. Our large turnover enables us to rest content with a profit quite inadequate for the ordinary retailer, and the result is we can give better value than you can hope to get elsewhere. If you pass us you pay more for the same article, or the same for an inferior article j it makes no difference which, you are the loser either way. There is no get-away from ifc ; it is hard solid fact. .We never talk at random, and our statement is proved over and over again by the great bulk of the buying public in these pans. To the rapidly -decreasing section who do not make a point of coming straight to us whenever they are ia need of anything, we would say : Try us and judge for yourselves. We do not fear the reßnlt, for in this way we make lasting customers every day. DIRECT IMPORTERS,! CASH EMPORIUM, George-st., Dunedin.