The Power of Words.
The effect an advertisement has upon the reader ia very well illustrated by the following, as related in tue Mechanical News : A wealthy man who ownß a country residence recently became dusatitfied with it, and he determined to have another. So he iußtructed a real estate agent famous for his descriptive powers to advertise it in the papers for private sale, but to conceal the location, telling purchasers to apply at his oilice. ■ in a few days the gentleman happened to see the advertisement, was pleased with the account of the place, showed* it to his wife, and the two concluded it was just what they wanted, and tbat they would secure it at once. So he went to the oilice of the agent and told him that the place ue had advertised was auch a one as he desired and he would purchase it. Tlia agent burßt into a laugh, and told him it was a description of hiß own house where he was then living He read tne advertisement again, cogitated over the "grassy slopes," " beautiful vistaß," •' smooth lawns," etc., and broke out, " Is it possible? Well, make out my bill for advertising and expenses, for, by George I I wouldn't sell the place now for three times wnat it cost me."
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https://paperspast.natlib.govt.nz/newspapers/TT18920206.2.23.7
Bibliographic details
Tuapeka Times, Volume XXIV, Issue 1869, 6 February 1892, Page 2 (Supplement)
Word Count
218The Power of Words. Tuapeka Times, Volume XXIV, Issue 1869, 6 February 1892, Page 2 (Supplement)
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