SCIENTIFIC ADVERTISIING.

Tuapeka Times, Volume XXVI, Issue 1814, 22 July 1891, Page 4

SCIENTIFIC ADVERTISING.

Many are the theories entertained by unsophisticated minds upnn this subject, the greater part of them being wide of the mark as to its policy, influence, and advantages. Modern advertising has becorue 80 much a scientific pursuit that the old conditions are altogether changed, not merely elaborated and systemnised, bnt laid down on a newly devised basis, upon which is raised a superstructure at once elegant and impressive- A simple announcement in as few words as possible (to save expense) regarding some article of ordinary economical value and domestic use, is now scarcely regarded by the purchasing public. To be effective and arrest attention nowadays, the article must possess some advantages hitherto not specific ally attributed to it, which may rtfer either to quality or quantity ; and the display of these new principles in conspicuous and attractive' characters of the printers' or lithographers' arts, constitute one very marked alteration in modern advertising. This leads to the point regarding peculiarities in the styles practised by different houses ; while some are altogether for pictorial illustrations, others follow by a happy medium between the lithographic and plain typographical arts. One celebrated patent medicine company have long adopted tho paragraph style of newspaper advertising, whereby the article under consideration is covertly and adroitly introduced by a happy allusion to some topic of the day or hour, finally securing the design intended by the writer in the climax. This system possesses only one drawback in the case of a reader who is antagonistic to the views put forth, which may produce an auathema upon the author of the dissimulation. But the great secret in extensive and successful advertising lies iv the fact tbat the article set forth for the admiration of the people must be a really good thing in itself, not a one-bottle remedy for every remedy ;ssnd if it has already withstood the test of time and obtained the confidence of a large proportion of the community, so much the better its chance of successfully attracting the notice of general readers. Upon these premises we venture to name as the objects worthy of wide-world advertising Warner's Safe Cure for liver and urinary diseases. Warner's Safe Diabetes Cure, Warner's Safe Rheumatic Ou:e, Warner's Safe Pill's,

I the only known specitic3 for the several 1 complaints for which they are indicated. The following iB the latest certificate received from a patient cured of diabetes : — "Camden, N.S.W., 19th May, 1891 - It yives me great pleasure in testifying to 'Me great benefit 1 derived from tho use of your sife Diabetes Cure. I suffered for years with sugar diabetes, and was brought very low in consequence. Having lost several pounds in flesh I had not sufficient strength to walk across the yard. My excessive thirst was almost unbearable, great weakness and pains down my le^s, and my urine contained a very large amount of sugar, I was told I could not possibly recover. T would not have cared to livo but for my wife and family. I tried many remedies and consulted several doctors to no benefit. I was persuaded against my will to try Warner's " Saf»" Diabetes Cure. I procured a case, and commenced its use, and continued to get better to the surprise \.i myself and friends. I am now able to go about my business as usual. (Signed) Jas. Jessup, Station Manager for Hon. C. Danger, M.L.A."