Page 24 Advertisements Column 1

Star (Christchurch), Volume LXVI, Issue 20541, 16 February 1935, Page 24 (Supplement)

NOTE: This is one of a series of advertisements which first appeared in 1932. It appears to-day without one word altered. The Berlei ideals and aspirations as expressed then have undergone no change in the past three troublous years. The Eternal Quest Down the endless years woman has consistently sought one gift above all others . . . the magic that transforms drab existence into vital living, that brings enchantment to its possessor and joy to its beholder. She has sought the gift of beauty. *{* To the gods of Ancient Greece she prayed for this priceless favour, the attribute of goddesses. In the search for a magic elixir she enlisted the alchemists of the Middle Ages. *J* Yet today in this prosaic-seeming age her quest is easier of fulfilment than it ever was before. Science, Art and Commerce have inspired miracles such as gods and alchemists never knew. *f* In a thousand corners of the earth exist wizards who in the guise of Commerce, make real these miracles of Art and Science. And in every town, however small, are kindly genii to bring them within reach of every woman. *f* 1" c At Berlei like to think of ourselves us playing an important part in the performance of these miracles, for it was at Berlei*s instigation that Art and Science conspired to evolve today s foundation garment , a key not only to beauty t but to health . . . and without health 'jm A WORK OF ART IN BRONZE—" DIANA’* by PAUL MANSHIP there can be no beauty. The shape of the / modern foundation garment contrived by Berlei is determined not by the manufacturer but by the anatomist , the surgeon and the mathematician. It is upon this foundation of Truth that the stylist weaves the witchery that will not only create beauty, but preserve it through the years .