Business Brighter.

Star (Christchurch), Volume LXVI, Issue 20452, 2 November 1934, Page 6

Business Brighter.

Experience of Dunedin Drapers.

(.Special to the “Star.”) DUNEDIN, This Day. TN COMMON with most other business A establishments, city draper are experiencing considerably brighter times. “ Ever since the first wool sales in Auckland last year there has been a different tone in business altogether.” said the manager of one large Dunedin drapery concern. “ Our sales have improved every month, with the exception of April, since December last year and business is still improving.” ' These opinions were confirmed when inquiries were mad* of other managers. Business, they said, was improving every week. Managers were congratulating themselves day by day. They wanted to buy more and. more goods, for they felt they could easily pass them on to the public. During the next quarter importation figures should go up by leaps and bounds. The main consideration to-day was quality, not price. People were buying for the pleasure of buying. They were buying what they liked, instead of what financial necessity dictated. The day when it was fashionable to buy according to price was past. One manager remarked that it was good to know that British manufacturers were producing materials that were for quality better than ever they had been. The challenge that Japan had put up for the cotton market had been well met by British producers.