Page 30 Advertisements Column 1

Star (Christchurch), Volume LXVI, Issue 20447, 27 October 1934, Page 30 (Supplement)

V u mm ml m 1 m m *.■***■s■** SMBS .s;:* ■ iuetL . ..... ■ / Department Electricity Municipal its Yours 'Urn it/ DEEP DOWN at the very root of our 20th Century civilisation rests the foundation upon which the whole material structure has been built . . . POWER .... APPLIED-POWER! WAITAKI POWER is here For so long a name only, Waitaki has become a great and living reality, bringing with it a capacity for electrical service that is well nigh infinite and all embracing. Christchurch and the M.E.D. join in the honour being paid to the Builders of this great undertaking. .. To-day we LIVE with ELECTRICITY It is the spark which animates and influences our whole community life by day and night. It is the master of industry —the handmaiden of the home. The mellow light to gladden your hearth —power that has taken the drudgery from the lives of women — protection for the health of your loved ones —recreation for tired minds —it has provided them all. WAITAKI awaits to leap to your service at a touch . . You Command The M.E.D. proposes as never before to place facilities before the . . . public to enable them to use Waitaki Power. Waitaki Lake Coleridge —two great hydro electric power developments join forces to assure and doubly assure the continuity and permanency of your electricity supply. What will be your response to Waitaki ? Are you prepared to use what it offers ? • Its strong arm awaits your bidding. An immense and beneficent power is released. ANNOUNCEMENTS WILL FOLLOW ITS YOURS USE IT SHOWROOM—Corner Manchester & Armagh Sts., CHRISTCHURCH Telephone 30-794 P.O. Box 526