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Star (Christchurch), Volume LXVI, Issue 20374, 3 July 1934, Page 2

A case where advertising of a certain type did not pay was mentioned by Sir George Mason Allard, president of the Institute of Chartered Accountants in Australia, to a reporter. Sir George, who is visiting New Zealand, was criticising the size and nature of advertising hoardings that, he declared, spoiled much of the scenery at Rotorua. “ I remember,” he said, “ a motor spirit hoarding at a beauty spot in Australia. It so marred the view that I declared I would never buy that brand of petrol again—and I haven’t.”

The Lyttelton Harbour Board’s eighty-ton floating crane Rapaki v. As employed yesterday morning in lifting two twentv-two-ton steam boilers out of the hull of the Pakura. A third heavy lift of thirty tons was made later in the dav when the Pakura’s engin * was removed. The engine was placed on No. 5 breastwork, where it will be dismantled and stored. Yesterday afternoon the Rapaki was employed in pulling out piles at the Oil Jetty.