Page 29 Advertisements Column 3

Star (Christchurch), Volume LXVI, Issue 20239, 24 February 1934, Page 29 (Supplement)

:LY L, *srr£\t£,' SMC LOOKS EXQUISITE. BUT I / / V VI I M SIMPLY MISERABLE. 808 HASNT BEEN NBAR ME SINCE OUR DATE TWO WEEKS AGO FORGIVE MY FRANKNESS ,BUT COULD HE HAVE NOTtCEO.. . "8.0*? SOMETIMES YOU'RE BUTTLE CARELESS WHY NOT BATHE REGULARLY WITH LIFEBUOY? THEN YOU'LL BE SUMt OF NOT OFFENDING MOW FRESH AMD CLEAN I FEEL AFTER MY LIFEBUOY BATH. NO “8.0.* TO SPOIL THINGS WHEN I'M OUT WITH 808 TONIGHT K h *Sr<fc / I COULD DANCE WITH YOU FOREVER I \ ■j "B.O." is just plain (Body Odour) bad manners OST 44 8.0/ 4 offenders don't notice their -LYJL fault. But other people do. And immediately put them down as thoughtless, inconsiderate — socially impossible. Play safe —bathe regularly with Lifebuoy. You’ll notice the difference from ordinary toilet soaps at once. Lifebuoy's pleasant, hygienic scent assures you of extra protection, and the gentle, penetrating Lather purifies and deodorizes pores—removes every trace of 44 B.O." Be sure you do get LIFEBUOY ... because the special Lifebuoy scent never clings (like imitations) — it rinses away with the lather, but leaves protection behind. A LEVER PRODUCT MADE IN NEW ZEALAND

£ 1,000 couldn't have bought it \ mm H mm Remove film—the most important step in saving teeth Year after year film endangered this poor tooth. Film formed constantly—each new coat contained millions of decay germs. One day the acids these germs produced ate through nature’s defence-wall of enamel, and molar’s fight was lost. A precious tooth was doomed to come out 1 What is this Film? A slippery, sticky coating formed by the mucin in saliva. It stains teeth yellow. It catches bits of food which soon decay. It contains millions of tiny germs too small to be seen without the use of powerful microscopes. Some are rodshaped decay germs. They give off enzymes that produce lactic acid. This lactic acid dissolves tooth enamel just as other acids eat holes in wood or cloth. Other germs that look like tiny, spinning corkscrews are known as Spirochaetes and are linked with the dreaded “trench mouth.” Still others shaped like grapes accompany pyorrhea. All of these are embedded in what your dentist calls mucin plaque and the rest of us call film. “What must I do to fight film?” To fight film use Pepsodent instead of ordinary tooth pastes. Its power to remove every trace of film stain is revolutionary! And so, when tempted to try cheap and ineffective tooth pastes, remember the one safe way to fight film is to use the special film-removing tooth paste —Pepsodent—twice a day and to see your dentist twice a year. Write to The Pepsodent Co. (N.Z.) Ltd., Dept. 8/74 P.O. Box 504, Wellington, for a FREE 10-day sample tube. The price of Pepsodent in New Zealand is now 1/3 and 2/- per tube. See how rapidly ugly film forms on your teeth! At noon —the film detector* solution was applied and this is how they looked. At 8 p.m the him detector* shows still heavier deposits of film two - thirds of the tooth's surface is covered. At IO p.m. these same teeth were brushed with Pepsodent. Mote how thoroughly film hsi been removed. •A harmless fluid, used by dentists, which stains film so the naked eye can see it. PPDSOdPnt —the special film-removing tooth paste " ■ W MADE IN NEW ZEALAND USE PEPSODENT TWICE A DAY— SEE YOUR DENTIST TWICE A YEAR