IN THE HOME

Star (Christchurch), Volume XLIV, Issue 492, 29 June 1932, Page 6

IN THE HOME

ECONOMY

.... was probably never more required than now. Necessary Dress for indoor and out is always a considerable item. In this particular direction economy can be wisely exercised —-without- sacrificing smartness, by the use of the “ Pictorial Printed Paper Patterns,” for which Ballantynes are the sole agents in Canterbury. The practical and artistic value of this service lies in the fact that a maximum outlay of 4/will purchase a pattern and instruction embodying the experience of Fashion designers of marked distinction, who have reduced the Art of Dressmaking to its simplest form, and have so clearly transferred their skill and knowledge into printed diagram and instruction that no previous experience of Dressmaking is required -—on the part of the amateur—to achieve most satisfactory results. A feature of the Pictorial Patterns is that in addition to meeting all the requirements of a Lady’s wardrobe, they include patterns for Children’s Wear, also Men’s Pyjamas, etc. Prices range from 9d to 4/- each, and especial provision is made for the petite figure and the larger hip. In Ballantynes Silk and Dress Material, and Cotton Dress Sections the newest w T eaves and •colourings are always available, and through the Mail Order Service, patterns of materials will be gladly sent to distant customers—-post free —on request. Full stocks of seasonable Trimmings, such as Buckles, Buttons, Bindings, Belts, Silks, Cottons, etc., are stocked in the Haberdashery Department, so that linked up with the “ Pictorial Printed Paper Pattern ” service, there is to be had personally or by post, all that is required to make every woman her own Dressmaker. DISCOUNT—1/- in £ for Cash or on Monthly Accounts.