GREATEST SELLING FORCE.
In a letter to the editor of the “ News Chronicle,” Sir Harold Bowden, Bart., declared that, under modern and present conditions, the firm that did not advertise in some form or other could hardly hope to survive and was at the mercy of more alert rivals. In referring further to the activities of his own company, Sir Harold Bowden said: “ The Raleigh Cycle Company has a great output to maintain, and a programme of expansion to carry out. We could not do it without advertising, and the great economy and effectiveness with which this can be done by use of the newspapers, suggests how foolish the trader is who neglects the greatest selling force which the world has ever known.”
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https://paperspast.natlib.govt.nz/newspapers/TS19320314.2.127
Bibliographic details
Star (Christchurch), Volume XLIV, Issue 372, 14 March 1932, Page 8
Word Count
123GREATEST SELLING FORCE. Star (Christchurch), Volume XLIV, Issue 372, 14 March 1932, Page 8
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