THE KEY TO SUCCESS.
Newspaper advertising forms the backbone of modern day merchandising, Mr Walter J. Daily, sales promotion manager of the electric refrigeration department of General Electric Company, told members of Chicago Advertising Council in an address in conjunction with the three-day direct mail meeting and exhibit in Chicago. Mr Daily expressed a belief that business will be good in 1931 for the business man who has the courage to g‘> after sales hard. This, he states, is the philosophy of his company, and he states that this policy brought a 30 per cent increase in sales over 1929. With £1,300,000 appropriated for advertising in 1931. he sans. General Electric is ready for another such increase.
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Bibliographic details
Star (Christchurch), Volume XLIV, Issue 208, 2 September 1931, Page 8
Word Count
117THE KEY TO SUCCESS. Star (Christchurch), Volume XLIV, Issue 208, 2 September 1931, Page 8
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