Radio Programmes.
To thte Editor. Dear Sir,—One need not l>e an authority on broadcasting to realise that the present arrangement of programmes is not popular—and, I think, the Broadcasting Company has the remedy in its own hands. This remedy lies in the increased “ sandwiching ” of programme items. Few people will pretend that it is easy, or possible, to please every listener, but so long as the educated musician is compelled to listen to a long dance session (which means a selection of utter rubbish in most cases), and so long as the musical plebian has to listen to a tremendous dose of grand opera or of oratorio, there is bound to be marked dissatisfaction. Broadcasting is quite capable of educating “ the masses ” to a true understanding of the best in music, but to-day education must be sugar-coated. (It is in this respect that the film producers are years ahead of the broadcasting studios.) The required coating can be found in the enormous libraries of recorded music which the broadcasting companies have at their disposal. By “ sandwiching ” —that is, by broadcasting the work of local and recorded artists alternately—and by providing a selection of music ranging from the last fox-trot to, say, “ Gotterdammerung.” each programme . would contain something of interest every listener. —I am, etc., VARIETY. 1
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Bibliographic details
Star (Christchurch), Volume XLIV, Issue 194, 17 August 1931, Page 8
Word Count
216Radio Programmes. Star (Christchurch), Volume XLIV, Issue 194, 17 August 1931, Page 8
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