Page 22 Advertisements Column 4

Star (Christchurch), Volume XLIV, Issue 193, 15 August 1931, Page 22

BUTTER FINEST QUALITY FACTORY 10 Kincaids will supply one pound of finest factory Butter at 10d (onesnuSU) with every one shilling and eightpence worth of groceries purchased KINCAIDS COLOMBO STREET

Permanent Waving FULL HEAD Your hair expertly Trimmed, Shampooed, Permanently Waved, and Set for 21/-, by Miss Simpson, student of the Eugene and Nestle Schools of Permanent Waving, New York. The art of Permanent Waving is perfectly expressed in my work. Modern appliances and practical American experience combine to ensure vour complete satisfaction. Telephone 37-716 for appointment. MISS SIMPSON Cook & Ron’ Building, OPPOSITE NEWMARKET ' (Victoria Square Entrance).

How to Spoil a Frock JT IS THE EASIEST THING in the world to spoil the appearance of a Frock. The material may be of the best, and the Frock may be very smartly cut, but unless the wearer has had the wisdom to be properly corseted the Frock cannot be worn to the best advantage. In recent years very important developments have taken place in regard to correct corseting by a scientific study of the human figure. The pioneers in this respect have been the Berlei Corset Company, and it says a great deal for New Zealand enterprise that a local company should have been responsible for such advancement in scientific method. Under the system of Corseting a close study of the figure has been made by taking the measurements of thousands of women throughout New Zealand and Australia. The result of this research has been the important discoverv that women are divided into five figure types,—Big Hips, Sway Back, Big Abdomen, Average, and Short Below Waist. On this information Berlei have evolved a method whereby it can easily be determined what type any person is. Thus the fitting of a Corset is removed from the oldfashioned guess work method to one of scientific accuracy. This treatment of foundation garments, with the important bearing it has on the appearance of a Frock, has given great popularity to Berlei Corsets. At Hay’s Limited, in Glouceser Street, full stocks of Berlei Corsets are carried, and an expert fitter is on the Staff. Any lady in search of information regarding Corsets can consult Hay’s expert without any obligation to buy.

LADIES! irOUR OWN BEADS REMOUNTED X AND RESTRUNG. We Stock Incense, Joss Sticks and Burners. ORIENTAL. AND ART JEWELLER! MANUFACTURERS. 95A. CASHEL STREET. PEGGY McCOY :s Proprietress. X