Page 16 Advertisements Column 1

Star (Christchurch), Volume XLIV, Issue 193, 15 August 1931, Page 16

RACE WEEK COINCIDES WITH THE OPENING OF THE FASHION SEASON AT BALLANTYNES Uppermost in many minds—with the approach of every new Season — is the all-important question: “What will Fashion bid us wear?” The answer comes across the Seven Seas, from London, Paris, Vienna and New York and there will certainly be no lack of smart wear for Spring and Summer, 1931. ' Creative designers in these homes of style have been actively engaged during the past months devising new surprises for the devotees of Fashion. They appear to have excelled themselves if we are to judge from the silhouettes, colour effects, new weaves and modes introduced to grace the Season. Present interest centres in the Tailor-made Coats and Suits and the new fabrics are particularly appropriate for the new styles; the combined effect being that of outstanding smartness. Special mention should be made of the diagonal weaves from which many effective Coats and Suits are fashioned. Frocks show a refreshing diversity of treatment; skirts are fuller; and materials that display floral patterns are as much the vogue as ever, especially the lighter weaves such as Georgettes, Ninons and Chiffon. The Jacket Vogue is in evidence with every tj>pe of Frock—the Dinner and Afternoon Frocks have made them almost a necessity—though the Jacket may differ in colour and fabric from the dress which is accompanies. t Ever on the alert for the newest and best in the realm of Fashion and having the assistance of air expert buying staff in London, Ballantynes are in a position to offer at the earliest moment the latest creations of the world’s leading exponents of style. During the coming weeks advance Fashions will be displayed in the windows and departments at DISCOUNT—--1/ in £ for Cash or on Monthly Accounts.