rpilE derivation of the term “leader,” as applied to the chief article in a newspaper, is uncertain. According to one opinion the word is not “leader” but “lead-er ; that is to say. an article printed in large, plain type, and rendered more conspicuou by the insertion of leads between the lines. A more obvious explanation is that th* “leader” has come to be so called the fact that it occupies the leading plac* in the paper. It voices the opinion and policy of the journal, and so seeks to lead and mould the opinion of the reader. A short article of the kind is usually called a “leaderette’.’
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/TS19300521.2.73
Bibliographic details
Star (Christchurch), Issue 19075, 21 May 1930, Page 8
Word Count
108Untitled Star (Christchurch), Issue 19075, 21 May 1930, Page 8
Using This Item
Star Media Company Ltd is the copyright owner for the Star (Christchurch). You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of Star Media. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.