Page 4 Advertisements Column 2

Star (Christchurch), Issue 17410, 12 December 1924, Page 4 (Supplement)

1 I, • 111 i . m n N I g*S i;' f c*P§ i 1 <1 u ii/% >i ) % Rt V I f:. Wtiiuw tr^mih iM Intrinsic Merit |j; NTRINSIC merit is the only means by which quality and permanent goodwill can be established. Whilst advertising is an essential means of stating certain facts, it is useless unless the goods support the statement. Year after year our business grows, and each Christmas brings fresh demands. This year we have anticipated the desires of the music lover by stocking just those goods in our various departments to aptly fill the desires of the people who want them, and also those who are able to appreciate the charm of good music. Money cannot buy better Pianos than the ROGERS, HOPKINSON, WIN DOVER, WITTON. Neither is there a Phonograph to equal the CHENEY. Musicians the world over acclaim their quality, and leading educational institutions are ever buying them. The cautious, critical purchaser will not hesitate when their quality is demonstrated. Sheet Music, Band Instruments, Jazz Effects, in fact everything of a high quality can be found in our establishment. There is no speculation in buying our goods, they have been carefully selected in the Home markets by us, and are placed in front of our customers as excellent examples of the wares to be found in a First-class Musical Establishment. i H!? it , '9f * I m ;! i i $ ! ip p I«v hit Chas. Begg & Co. Ltd. /28 Manchester Street , Christchurch Opposite the Clock Tower =