Page 4 Advertisements Column 2

Star (Christchurch), Issue 17171, 15 October 1923, Page 4

001,0CRH THAT ATTRACT CUSTOMERS. You may pack pills in a pale blue wrapper, but if you sell chocolates the best colours for the covers or boxes are red, orange, or bright yellow. A good rich brown is not to be despised, but a green or a blue is useless. Indeed, there colours will actually deter a purchaser, even though the contents of the package are of the highest standard. Manufacturers are only just beginning to realise the importance of colours in the sale of their wares, lied and orange are warm colours; they excite enthusiasm. Green is an excellent colour for the walls of a soft, restful colours, and good for the eyes. You do not want a wall which constantly attracts the eyes, but you do want warm, bright, striking colours to attract purchasers to goods displayed in shop- windows. Notice, too. the matter of books —how many are bound in red and how brilliant are the wrappers in which most are shown nowadays. The salesman who studies colours and who understands them is the one who succeeds. CHEAP CHAIR SEATS. Embossed imitation leather seals, round or square.. Is fid. Is (id. Is 7d each, with the nails at Mixxsons. (Now this is cheap). d