Page 3 Advertisements Column 4

Star (Christchurch), Issue 16907, 5 December 1922, Page 3

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Some men, who are neither blind nor illiterate, claim sincerely that they ‘never i read advertisements.” * Yet, if you could investigate, in each case you would find that the man who “ never reads advertisements” used an advertised tooth paste or shaving cream or soap. If he owns a ; motor car it will be an advertised car. Ik you ask his opinion of any motor car he! j r ©ply in words that might have been lifted bodily from an advertisement of that car. Advertising has formed his opinions to a great degree. He may have received his information through others who obtained their knowledge from advertising. But it is a fact that no man can escape the effect of advertising even if he does say he “never reads adver tisements.” Not one of us ever reasoned out entirely from his own mind that the earth is round. If we had not read it or heard it we would never have known it. In these days of good, truthful, helpful newspaper adverting to say, “ I ,never read advertisements ” is merely your way of saying, “I don’t read, all advertisemen...