DIRECT TO THE PUBLIC.

Star (Christchurch), Issue 16738, 20 May 1922, Page 9

DIRECT TO THE PUBLIC.

WELL-KNOWN FURNITURE MAKERS’ NEW POLICY. PRICES DOWN TO PRE-WAR LEVEL. For years past the big furniture factory of Thomas Mitchell, Ltd., has been familiar to those who frequent Moorhouse Avenue West. And it will come as a welcome surprise to those who know the concern, and to the public generally, to learn that Thomas Mitchell’s are discarding the accustomed channels of distribution, and will in future deal direct with the public. Tho tremendous Ba.ving6 effected on furniture prices are patent, since Thomas Mitchell, Ltd., will sell to the public at trade prices. There are no middlemen, no retailers, no shop rents to pay under the Thomas Mitchell, Ltd., furniture selling system. Just as other wholesale business in other lines have been rewarded for their courage in opening their doors to the public, so, it is confidently expected, furniture buyers will readily respond to the opportunity now afforded them of purchasing all furniture direct. Thomas Mitchell. Ltd., make every class of furniture—from the humblest table to elaborate period-designed and luxurious upholstered suites. Bedding and mattresses as well can be bought at wholesale prices, for Thomas Mitchell, litd., run an upholstering department. All that Thomas Mitchell, Ltd., ask of tho furniture-buying public is that they come down to the factory. For prices are so aatoundingly low that the values must actually ?>e seen to be believed. In fact, under this new directtrading system, furniture prices are once more at pre-war level. Thousands and thousands- of Christchurch folk have waited for furniture prices to drop—and their patience has been rewarded. Thomas Mitchell, Ltd., ’umiture factory is at 117, Moorhouse Avenue (just over Antigua Street intersection). Take tram No. 7 or 14, and get off at Antigua Street. Thomas Mitchell’s is quite close and handy. C