Page 2 Advertisements Column 3

Star (Christchurch), Issue 11762, 28 July 1916, Page 2

ALL BRITISH HpHR Empire is engaged in the greatest struggle for Political and Commercial supremacy that has ever confronted it during its long and glorious existence and it is imperative that every man, woman 'and child do their bit towards bringing, to a successful conclusion this greatest of all wars. There are many other ways of helping in this war besides actually being In the fighting line, as a matter of fact, only a comparatively small percentage of the entire population is actually fighting, the balance of the people are helping as best they can in all sorts of ways, from knitting.socks to making shells. On the women of the land falls a heavy burden. They give up their husbands, sons, brothers and sweethearts. They have a vital interest in such a struggle, second to none, and while nature has not fitted them physically to go into the trenches, in spirit they are there aiding their men to do their utmost for King and Country. This is a great commercial war, and the women, although not actually fighting, can render enormous service to their country in closely examining the origin of things they buy. The rule should be: Use New Zealand goods first, then British and after that give preference to Allies' Products. So there may be no doubt about the nationality of Dr. Morse's Indian Root Pills and the perfect safety and propriety in using them during these times and under war conditions it might be well to state, they are an entirely British Product (with the exception of one £2O share held by a neutral). All the other shares are held by British subjects. Dr. Morse's Indian Root Pills are made in New Zealand by 1 New Zealanders for the New Zealand people. For ten years these Pills have been made in Wellington and nowhere in the world is a better Pill turned out in general appearance, quality and finish. During all these years in which the merits of Dr. Morse's Indian Root Pills have been presented to the people of New Zealand, it has always been on the merit of the Pill itself. appeal has been made that they were a British'or New Zealand Remedy, and for that reason urged on the attention of the Public. Such methods are often used appealing to the patriotic instincts of the Public to sell inferior goods. It is only now, during the war ic which the origin of articles in common use play such an important part that it is stated for the guidance of the Public that Dr. Morse's Indian iloot Pills are wholly and entirely British owned and made, with the exception of the one share mentioned held by a neutral.

mSm Slli 'No better ovi dcaca of : !S imcictise fop'ilarity can bo given thpn th'g public's wide sproad appreciation, and tfe I increasingly eonMstenl deraimd, I v:aich l« greater !:i nd mnrc imis i tent to-day than ever, wh'lsi its world-wide repoI tat ion for service | anil honest value feli" ' POPULAR THIS WIDE/ rYv ffli ■Will M)#|: Si;, <mm- ovEß^!|g2^ has been gained "by sheer merit, and Is based solely oo its high standard of quality, its thorough dependability, its skilled British workmanship, and moderate price. Goods will be sent by post on recoipt of remittance an* eoU at I postage ifeiii im, ■•fl 22'

Men's Tweed Caps ■ Usually 3/6 to 5/6 Reduced to 1/- each Usually 6/6 to 8/6 Reduced to 2/6 each Special Motor Caps Usually 7/6 to 10/6 Reduced to 3/11 each Brown & Drab Frame Hats Sizes 6|, 6Yz, 6f Usually 9/6 and 10/6 Reduced to 1/11 each Black Flexible Hats sizes 7i. 7|s Usually 10/6 to 15/6 Reduced to 2/6 ?.ach DISCOUNT AS USUAL

Ihiring one of t-ho Oenna;:s fired munition iu four Mnckcnson's attacks 700,000 rounds of amhours.