Page 2 Advertisements Column 3

Star (Christchurch), Issue 11332, 9 March 1915, Page 2

NEWSPAPER ADVERTISING. UNIVER SALLY ACK NOWLEDGED TO BE THE LEADING- FORM OF MEDIA. All advertising ?s good, but some advertising is better than others. Newspaper advertising is the best method of obtaining publicity, because everybody reads n newspaper. No matter what may be tlie sphere of activity in which men and women are engaged, the reading of a newspaper is a fundamental part of their daily education, and we are so constituted in this age that advertising matter appeals to tho_ intelligence with the same force as editorial and news. Newspapers are within easy reach ; other advertising matter must actually be forced upon the attention._ The newspaper to-day requires very little to recommend it as the advertising medium par excellence. Its. merits are obvious, and are so thorouchly recognised that the most enterprising merchant _ considers an outlay on publicity in its columns the first essential to .success. He knows full well that the merchandise which he offers to the public has the best chance of securing popularity through a newspaper which possesses the confidence of purchasers, and his goods participate in the reputation enjoyed by the newspaper. It has come to be generally understood that, high-class newspapers reject announcements which do not properly represent the character of advertised merchandise. The Executive of the Newspaper Proprietors' Association of New Zealand has dealt with the question of protecting the honest advertiser and the general newspaper reader as far bs possible from deceptive or fraudulent advertising. Tt realises that advertising must.be clean, must ba truthful, must be honest. So long as newspapers continue to be rend by the great mass of tha public, so long will the newspapers coi/iinue to be the best mediums for advertising.

ROBINSON, CA.SHEL STREET, OPPOSITE DIXON'S, MEAT CO. XEW BOOKS. "In a CotUgo Hospital." If, is toped tliia hook will do for ilia sick poor what " The Jungle " did for Chicago workers. You must remi ihirt. " The Career of Beauty Darling," by DoH Wyllarde. "Desert Dreamers." A very fascinating atory. '• The Price of a Woman's Sou!," by Baa Pe3r). OTHER BOOKS. " Story of My Life." Evelyn Thaw. White Slave Book?, ' Sands of Pleasure," find many other tiUc?. ROBINSON, ONLY ADDRESS- CASHEL STREET, dust Opened Up New Samples Leather School Ban?, from 2s fid eaoh. Canvas School. Bogp. from lGjd each. Box Stationery, from -lid per bos. Gaines, Ludo, Steeplechase, o!c., from 3d each. A. Splendid A3Rorhr.net of Toy Books just im ved. A LaTgo Selection of Christchurch Views, Id oach. ITovolty Chriftchurch Views. .Id each, 5 for In.' Always new and op-io-data Postcards arriving. ROBINSON. CASHEL STREET, Two Doors ssst. BrJiar.tyne'fi. THE REAL SHOP FOR XOYF.i'.TTES. ROBINSON, CASIIEL STREET, Only Address. Agent for W!II.S. Fountain Pen. X w '/"ANTED Sell. Latest Drowhead Scotch - \ Singer, bail-bcarin-.'. cost £l4 ; lalte i'S. Whit mo re, (i' 2-1, Colombo "■lrf't. X ANTE". Vet?, Cask* nnd Kept. Mad" to order. Sargent's I Tukiu and Durham Street?. _ X WANTED, Sellerr of Furr.ituru lo try "the Centr.il Auction R-xuns, 15S, Hereford Street. __ X _ BALLANTYNE'S Famous Hygienic Flannel Shectirg—CO inches wide, 3a 9d yr.rd; St inches wide, -Is Sd yard, is recommended for comfort and warmth for invalids. X... \XTANTED —'Hundreds to Present Grocn»Y wiclt Watch this Xmas. Lasts 10 year:', tested fo 1 minute a week. Jduties and C i-ntkinv. n'r. 35a oach. S:i 1 1 >l.i' '-■ at Joi:? e an 1 Sons, Jewellers. tiifili K<rv#i.