The consumption of matches is, on the whole, increasing largely, in spite of the advance of electric lighting. The increase is mainly due to the enormous increase in cigarette_ smoking. New Zealand and Australia use more matches per head of population than any other country in the world. This is attributable to the fact that a larger percentage of the people lead an outdoor life, and that there is a larger proportion of men than women in thes« countries.
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https://paperspast.natlib.govt.nz/newspapers/TS19100730.2.34
Bibliographic details
Star (Christchurch), Issue 9913, 30 July 1910, Page 6
Word Count
79Untitled Star (Christchurch), Issue 9913, 30 July 1910, Page 6
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