Page 4 Advertisements Column 5

Star (Christchurch), Issue 5489, 14 February 1896, Page 4

Some of the leading members of the Eoyal Academy have been severely criticised and taken to task for selling their creations to advertising firms, and even executing " works of art " to the specific order of "somebody's soap" or "general pills." Punch has recently issued a clever skit on the advertising mania introduced be--tweenvparagraphs of bond, fide interest, and publishes a specimen of what we may expect in' the novel of the future. " ' There is (says a London paper) un- \ doubtedly a grievance in this respect. There is nothing more annoying, or more ; likely to make a man want to get up and kick himself than to commence a subleader on the Chitral war, or the Salisbury ' i foreign policy, and eventually find himself literally in a lather of Seagull's Moonlight Soap. . We quite agree with this (says another exchange), and hold such a practice to be quite indefensible. There is a time and, a place for everything, and there is plenty : of scope for advertising without monopor lising the reading matter of public interest. There is only one plea of justificacation, and that is when an article of sterling value and indisputable quality, such as Vanity Fair Cigarettes, is'to be brought and kept before the pablic.

City Guards. — The Christclmrch City Guards did their 'annual volley firing yesterday afternoon, and made.as a figure of merit 10"54. V