Page 3 Advertisements Column 1

Star (Christchurch), Issue 471, 19 November 1869, Page 3

alone. An excitement must be made, and busine33 would follow. We all advertise : churches, hotels, and all kinds of business are advertised. I Churches advertise their work by their ministers preaching on " Reconstruclion," i" Black Crook," " Washbasions," etc. The Metropolitan Hotel was advertised by its I puddings. Every man who went to New York, must go at least and take dinner at the hotel. The pudding was put on the table, and it attracted the .attention of guests, anil was worth a hundred thousand dollars to that establishment. Mr Bonner once went to Mr Bennett, of the New York Herald, and iisked if he could have three pages of to-morrow's paper for his advertisement of the Ledger. The austrer was, yes ; if he would pay a double price, he could have all he wanted. Upon which Mr Bonner said that he would take the whole paper. The consequence was that the UtraUl, the next day, had nothing- but Mr Bonner's advertisement of the Ledger in it. On one page in large letters, it was stated that' an article written by Henry Ward Beecher would be iv the Ledger, and so on through the whole eight pages. Mr Bonner did not advertise all he had to sell, but only attracted attention to the Ledger. Never have a poor job of a U'ertlsing done. Poor work never paid ; get the best job you can. Use the best material that can be had, and have no half way work about it. Young men, if they wish to succeed, must advertise, and continue to do so until success crowns | their efforts.

ADVERTISE ! ADVERTISE ! ! +— {From the Pilot, Si John's, New Brunswick.) FACTS FOR MERCHANTS AND OTHEUS. " Advertising, and how to do it," was the subject of a lecture delivered before the Eastman National College in Chicago, by H. G. Eastman, L.L.D, of Poughkeepsie, N.Y. The lecturer began by saying there were but four men in the country who thoroughly understood advertising, and they are Bonner, Barnum, Jay Cooke — the other he would not mention. All the large business houses in this country advertise largely, and spend immense amounts of money for that purpose. The proper method of advertising could be given in four words. The principle contained in these four words was that which made men rich by practice. There were thousands at that moment who were endeavouring to write a proper advertisement for the morning papers. These four words were : " Excite but not satisfy." The public must not be satisfied until they have bought your articles; and then, if the articles were good (as they always ought to be) customers would come again, and their patronage is yours. Whatever was advertised must be of the best quality. This was the case with the Paris pencii-man; this was the case of Mr Barnum's Museum. Mr B. paid 300 dols for his museum, with a debt of nearly 80,000 dols. upon it. Government bonds would be on the market now had it not been for Jay Cooke and his pamphlet. The proper way to advertise was to advertise one thing at * time, as, for instance, sugar, sugar, SUGAR. People would have their attention arrested by that one word, and they would buy sugar. The result would be that a large sugar business would be established. But if people advertised all they had to sell they would not succeed, because their advertisements would not be nad. This was so with everything. If you are a dry goods merchant, silks or some other article must be advertised, and that

fjefo WANTKD, at Mr Bealey'a Farm, River Styx, TWO SHEARERS, on or before MONDAY NEXT. 4476 \\J ANTED, a GENERAL SE -VANT. VV Referencej required. Apply to Miss COLtf, Colombo street south, opposite City Brewery, Christchurch ; or Mrs ALBKRT CUFF, Lytteiton. 4474 REGISTRY OFFICE, Cashel street.— , Wanted, TO-MORROW (Saturday). Twelve o'clock, a Married Couple, without family; a Female Cook, Housemaid, Nursery Governess, a Nu-se Girl, and a middle-aged fenale, as Housekeeper. Apply to JAMES PARKER, as above. 4480 V YOUNG LADY wishing to return to England, would give her services as Attendant or Nurse to a Lady going home. Address D.V., office of this paper. 4477 TO LET— A FOUR-ROOMED COTTAGE in the Springfield Road, clone ♦o the North town belt, with Quarter-acre of Garden, and good spring of water. Apply to HENRY LAKE, Cookham House Chambers, 4479 Christchurch.

Al American Bowling 1 Salmon, Cashel Street. J. BLAKE, Proprietor.