HIGH-GRADE FOOTWEAR.

Observer, Volume XXXI, Issue 41, 24 June 1911, Page 29

HIGH-GRADE FOOTWEAR.

The "NORTHERN LIGHT" Brand,

Industrial Exhibitions are necessary to further educate the people of our Dominion to know and appreciate the products of the Industries, and we are glad to note the manufacture of high-class Footwear is to be prominently demonstrated during the Industries Week, and by this means it is hoped that more of our citizens will be led to purchase Footwear of merit and thus encourage the enterprise and skill of those engaged in the production of genuine Boots and Shoes. The Northern Boot and Shoe Manufacturing Co., Ltd., are displaying some of their latest styles in highclass footwear, and bearing "The Northern Light" brand, as a guarantee that every pair is true to name. The company has one of the very best- collections of bootmaking machinery, and are thus able to produce the genuine Goodyear Welted and Pump System. The

leathers used are the best that money can buy, and the workmanship is excellent, as shown in the Queen-street window display by the courtesy of Mr Geo. Higgins and Mr J. S. Dickson, and in Symbndsstreet by Mr J. Belcher. The company claims that quality and up-to-date methods have built up a sound business, and it is now the question of the hour to win further patronage for their products in preference to importations. The fame of "The Northern Light" Waterproof Boots for farmers is known throughout the Dominion. The company produces every class of Footwear, from the heaviest bush and swamp boots to the lightest glace kid pump evening shoes, and the superior quality and make of the welted and pump footwear is the crowning achievement of their enterprise. The business is wholesale only, and the public are invited to ask their bootmaker to procure "The Northern Light" brand of footwear.

New Creations in Lasts and Leathers.—The very latest models, made specially to the Company's order, have arrived, to enable them to supply the very latest and most popular styles in Footwear. New choice Waterproof Leathers are also being introduced. Samples on view in their extensive new warehouse, where is also to be found the largest assorted boot and shoe stock in Auckland.