FORTUNES IN PRINTERS' INK,

Observer, Volume 9, Issue 554, 10 August 1889, Page 8

FORTUNES IN PRINTERS' INK,

Bread is the staff of human life, and advertising is the staff of business. A constant dropping will wear a rock. Keep dropping your advertisements on the public, and they will soon melt under it like rock salt. A thing worth doing is worth doing well. A thing worth advertising is worth advertising well. l . You can't eat enough in a week to last a year, and you can't advertise on that plan either. The enterprising advertiser proves that he understands how to buy, because in advertising he knows how to sell. People who advertise onceonlyin three months fprget that most folks cannot remember anything longer than three days. If you can arouse curiosity by an advertisement it is a point gained. The fair sex don't hold all the curiosity in the world. Quitting advertising in dull times is like tearing out a dam because water is low. Either plan will prevent good times from coming. Enterprising people are beginning to learn the virtue of advertising the year round. The persistency of those who are not intimidated by the cry of " dull times," but keep their names ever before the public, will surely place them on the right Bide in the end.