Prosperity for New Zealand.

Observer, Volume 9, Issue 543, 25 May 1889, Page 14

Prosperity for New Zealand.

FORTUNES IN PBINTEKS' INK. Don't expect an advertisement to bear fruit in one night. Bread is the staff o£ human life, and advertising is the staff of business. You can't eat enough in a week to last a year, and you can't advertise on that plan either. A thing worth doing is worth doing well. A thing worth advertising is worth advertising well. The enterprising advertiser proves that he understands how to buy, because in advertising he knows how to sell. If you can arouse curiosity by an advertisement it is a point gained. The fair sex don't hold all the curiosity in the world. People who advertise once only in three months forget that most folks cannot remember anything longer than three days. Quitting advertising in dull times is like tearing out a dam because water is low. Either plan will prevent good times from coming. Enterprising people are beginning to learn the virtue of advertising the year round. The persistency of those who are not iatimidated by the cry of " dull times," but keep their names ever before the public, will surely place them on the right side in the end.' A constant dropping will wear a rock. Keep dropping your advertisements on the public, and they will soon melt under it like rock salt. It is a mistaken notion that a fine store in an eligible location, surrounded by attractive signs, is a superior advertisement ; for the experience of most enterprising merchants is that it pays better to spend less in rent and more in advertising.;,- .- •_ ._ ' .V 1 . -*.;•' : V