DANISH BUTTER.

Thames Star, Volume LXIV, Issue 17972, 22 August 1930, Page 6

DANISH BUTTER.

PACKED IN CARTONS. Following N.Z.'s Example. PROPAGANDA NECESSARY. TO COMBAT COLONIES. In an interesting article, the produce .editor of the London Times says: "Shippers of Empire dairv produce will learn with interest that the Danish State Ministry's committee for the advancement of export trade is about to initiate a new scheme to increase the sale of Danish butter in London and the Soutli of England by introducing export of butter in packets.

"The committee urges that Denmark must exert herself more in the matter of propaganda in England, where some dissatisfaction has been expressed as regards the selling of butter _ subject to the Copenhagen quotation. It is stated that the practice in regard to this should be revised. With reference to the sale of Danish butter in packets, the manager of the State Experimental Dairy favours the plan of exporting the butter in casks and packing it at the place of consumption under Danish control. There would therefore be packing establishments in a number of large English cities. The report recommends close co-operation between producers and exporters in the rational exploitation of old and new markets by the establishment of sales bureaux and agencies, by the opening of propaganda shops for Danish butter, and* by other means to keep traders in tins country advised about the production and export of Lur-branded butter. ("Lur" is the Danish Government brand mark.) It is further recommended that an actual export quotation shall be fixed at Copenhagen every week and that all the dairy farmers shall , pay small regular contributions to propaganda funds. "It is worth noting, in connection with this scheme, that at present there is very little difference in English markets between the values of Danish butter and finest New Zealand, Australian, and Canadian butter. Last .year England received 108,038 tons of butter from Denmark. In point of quality, the Dominions have in recent years made notable strides, and some time ago New Zealand adopted the plan of marketing a large part of her best butter in packets. It cannot be doubted t that the Danes have felt this competition. '•'This week the produce markets have quite overcome the holiday feeling, and there has been much animation in the trade. There is plenty of butter in sight, so that an advance in prices would not be justified ; indeed, it might be to ' the advantage of shippers to allow the market to take its own course for a few weeks. A steady, remunerative business is being done in cheese."