Page 3 Advertisements Column 1

Thames Star, Volume LXIV, Issue 17835, 10 March 1930, Page 3

Corner of Pollen and Cochrane Streets :: THAMES ::

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'JWhat a blessing this smoking is! Perhaps the greatest we owe to the discovery of America." Thu s the late Sir Arthur Helps*, and millions of smokers the w6rld over will agree with him. But great as is our indebtedness to America for giving u s the priceless boon, of tobacco, fact remains that practically all the American brands in use to-day contain an excess of nicotine. Ask any doctor what that means. He'll tell you the risk you run in constantly smoking nicotine-soaked tobaccos. But if these American tobaccos are unsafe, it is no less true that our New Zealand tobaccos are perfectly innocuous. Why? Because the v are toasted. What difference does that make?—a world of difference! Toasting rids the leaf of nicotine, and greatly enhances the flavour and aroma. You can smoke toasted . "till all's'blue," and take no harm. Quite a lot of brands, too. Those most in demand? —Riverhead Gold, Cavendish, Navy Cut and Cut Plug' No. 10. You can select, accoi. ing to the strength you prefer.