Page 6 Advertisements Column 3

Thames Star, Volume LXIV, Issue 17834, 8 March 1930, Page 6

“HIS MASTER’S VOICE.” Gramophone and Radio gßßgSggglßß ■ MODEL RE 45. Price, £l2O. Revolutionises Musical Reproduction. Ml' “Hls Master’s Voice' Gramophone and Micro-Synchronise Radii in combination. (Has received the greatest ovation in the history of the industry. You are Invited to Hear this Wonderful instrument at Isaac Brown & Co. POLLEN STREET :: : s :: :: THAMES

Healthy, rosy-cheeked kiddiess love.; plenty of butter on their bread! and‘ wiseparents always give it to them; . . - “Anchor” Butter—pure, rich, and 1 tasty--—is one of the finest of all foods for children. Makes little bodies robust, and little brains bright and alert.

The success of “Amber Tips” is to-day *; far greater than it was twenty-five years ago, when our first “tea-dust” extractor was imported for treating the FINE tea 1 with which “Amber Tips” is blended. No mechanical appliance can make up for any deficiency in Nature’s handiwork, and for fin& tea there is no substitute. } The rich, fragrant flavor of “Amber Tips”— so refreshing and healthful—and the pronounced economy, have, for their inception, the extreme care expended on securing the cnoice pluckings of Ceylon’s best crops. Bounteous Nature alone provides in limited quantities the fine leaf of which Amber lips is blended. . .... . Y 'One N Quality Ceylon’s „ Best- y

WHY ADVERTISING PAYS. You hear a page cost £6OO. That single page potentially exposes its attention to hundreds of thousands of readers, perhaps at a cost of less than one penny per copy. Of course, it is impossible to tell how many readers were influenced by the advertisement, even though the most alluring send-the-coupon-for-free sample is attached. But there is a way for the advertiser to find if his advertisements pay—in. the payment of dividends despite world cataclysms and depression. Advertising, when effectively done,