Page 7 Advertisements Column 1

Thames Star, Volume LVIII, Issue 10287, 8 January 1917, Page 7

1 " iviiuviuiui Jii»liesi iv\ ,uii .it iiw t'&iiania lWific .litteiii ■ j Moiuil J mhjsilwhi Win' pi> because it was the Ley.. I Ifc » inollUHlr-Ut. I \si> nndc mstiuinenf. neat ,uid i (impact, and ran br < S'KS*v». J? idopted to nine difierent tone stimgths. B Special Offer! /f^S\ We will send the LniLt Grai E*r phone V\ lo any address in the Counti> for three / pfs_ *}, weeks on tnal, deposit oi 10/- 11 the in- Wstiument docs not suit and ls.ietiuned in 'M good order. 5/-will be refunded. If retaincd, the whole 10/-; will he credited against (ff|afOs§ |W T / "SAMUEL BARRY, Optical Specialist, Queen Street, Auckland

% THE WORLD'S BEST VALUE .« y "gicarett.es 10 20 SOLO EVERYWHERE . TKROUCHOUt NEW ZEALAND |l /— SCH.K 'MAWFACTD/?£R&. -''- ' "'■ - ' ARBATH.TOBACCO LONDON : .y,, ; j

IF BILIOUS OR CONSTIPATED TAKE CALIFORNIA S

.Harmless fruit laxative cleanses stomach, liver and bowels without griping.or discomfort. , An acid stomach, clogged with fermenting, ill-digested food, means that the liver iis not doing its duty. Nature provided ripe fruit juices to keep the liver up to its work. California Syrup of Figs—' Califig,' is .«'deliriously refreshing fruit laxative which is always in season. You can keep it at hand, and it will be an unfailing friend whenever the tongue is coated, bowels sluggish, breath foul, throat dry or sore, stomach full of wind, and head hot and aching. You can take a dose -whenever

L 1 '-■ft r,0n45 od hib recent loofe&jes on | advertising, given'at Liverpool, j Sngkud, Thomas Russell, of London, j ..Emphasised stwngly tihe valti© of advertising. - | "'The time," he said, "was.ripe £oi * great .extension of .advertising, , .utiwfiipaper advertising must, always, b» tihe mainstay of publicity. \ xle iliiifcturated the- fact that scieir ] •titlo advertising did not add to the \ <c©st of gooiis, but secured a materia! i .reduction of price. Indeed, the more i -.an. article'was advertised .the cheaper •it became, aoad.the more seiMnterest. / . the maß.xufaieittcre<r to keep < .-.-up the quality., Certain articles, «•?■. . great -value to the public could' never'-j : 'have been manufactured at all hud ft j zx>i been that advertising ensured a ; i.fde 'large enough to ' wa,rrant the' •piittingr clown of the elaborate end ';.' Wry costly plants. Advertising was ( ■ the cheapest, method yet .deviled V) 1 ! ; the wit of mau for:: the sale oi honest j ..goods.; The great-' commercial dis-eov j . cry of'the « K ie .was that, it did-not pa;* 1 • to* advert is*, unless .the goods. | •tj-sed* were honest good®, while notl-i I j.ng which wa* not true- was. g.>>-o • enough to. put into Wi j The "Ccon.Trie'r | Ciaf'''.'Reiview"'. pei'iy j. ..out tSbat —"Undoubtedly the, fii>t any j .2icst' poterix. 'advertising,'.force of tin j . p.resemt day is the Here if- j a £did so. vast a-nd so complex that it j ueeda tihe most careful study o-f evarj j •varying condition to aeciurately est:;- j snaie i'U possibilitieti,' and' -a whole j. si.riny of .specialists aiad experts ni wl | branches of f*rvie& have come k.sa feeing.* i

A X- iT,ONAI ';P I,TV - . KJ 'J- .... . * . E?N!LJST!.: 'ENSLflasaTr OTHERS HAVE GONE AN© HKB CALIING. -JB0BS : THE'CALL- REACH TOet