Page 8 Advertisements Column 7

Thames Star, Volume XLIX, Issue 14666, 21 April 1915, Page 8

- ; ■ ' *'■' ... ■ • i C.&E. p Dominion Ale \ C.&E. I Dominion Stout. G. &E. jOatmak Stout, j JJHRENFRIICD ALBERT BREWERY, AUCKLAND, '• TO THE SETTLED HAUJ^AKI ; plains AIYD sm»uSSG ' > DISTBiCTS. - .... Vr M ... ,&■ .- ..-,..; TIMBER MERCHANTS/ KOPIFh '( :J. _ _ . ... ■■ . . *!'* . § Sfi&r™ St°ck '"* T^ir Yards, Kopi, * •jRBMU, 1,000,000 feet k££Zi ;_ Mountain Riimu. gJT AjLU IMGTHS -AMID -SIZES- - Koowngs, Mafcfc Lining, CerfW Boards, Haaed #* DresS€ d Ti mb W Btff T' < J"^ Soaring., ; BJft<%e .Timber, -'Hanim, Howi Mocks, Posfe, Hemcing Droppera, «40. ■ i^? 3 "^ fr<>m ■»» 5s per 100 cheaper thain elsewhere. JOB LOnS-Snfttope fo4*:; Pig SW«^ ;JV>w|.Houimb, >Fbi)oes, «(to.,v^|ti v«i^ low: pri©es. . COW SHED® .AMD oTmmjDmG9« Lmga quan,tiitde:s at low priow; No. charge for Seasoned Timibar m Long Ijang*ha. All timber gvtaraniteedi sea&ioned. .. • IRONMO^JERfT - Iron, BSdgitiiiNails, Tainks, Eiamges,. Ga"ates, an* 1 all desOTiptipgats <d Imimmg&zy M£ Building Rlequfeites stocked a* lop. est,-posstttole prioes^ ■■• ■■ ?■-■'•, ';? •. JOINERY—Doora, TVlind'owa, Saahe., Framieß, aiad aJlvotiher joinery «! fa:otory prices.'' ;■■- ■■■ '■■■ v ■ ■ ■■■•'•;- -•■■.•' ;',v.\BRICKS, LIME, CEMEfIST, SAINID4 Elstimaites given for supply of al| Timber amd Ma'i^al'.wihaiteT'fiiri^'loi^'"' NBuildings. Buildings erected «n tame / paymient. - PROMPT DELIVEIRIES miade of •■» Tiinlbeir 1 alnid Material by our own Immh "RIMTF to all places :>■:>■ on rivers. TERMS may be arranged. ConauJt «» before building. TD OBT. p^ Q.IBBONS, LTD^ TIMBER MERCHANTS, KOPU, T^EWSIBAPER A^DHiRTISINfi^ . • , ■ / ■ AT one of to -...recent io^ifcreo o^ •°- adveinfciisjing, givm. at Livextppol,. England, Tnomas Rlussedil;, of Londlon, emipihaisisiedi sltrongly thie valuie of" newspiaipeir advertisiiigi. "Ttoa time," lie saad, "wjaisi ripe for a grout extension of advertising, amd"! newiEpapei" adVcttitlising mwiisiti always betihe maimsltlaiy of. publicity. _ He iiuisibr'aited the fetab Ihaiti soi'entifio advertising did, not! add to tHecos* of goods, but se'cumi a miatelrial. rediutctloa of pricei. Inld|e«d, thlec'miore-' an aintikie, wasi laldvertisied tih,e clietaiper' it became, amd 1 'tihie 1 more self-initierießtl'' clompelliedi the rnain.uifaJcltlurefr' to keep ' up the quality. Ceirttlaini aafticflSas'". of grieiat vaikiei- tto> the puiblio could neiv^r baive been mainufatotiuwd! at all had;iti'-' •not been itibaiti aidvertiisin^! 6nisiuired;i':».< sale large enougth. to wianirant llheputting doiwint of the ek(boa*aittei att^d •- very costly pfl&mtsi. Adveitising wSyi»the ciheiapest mietlhbd yiet. devisied' by tyhe! wit of man fortihie sale of hon'ot * goods'. The gineaifc, oonnmeiriciiai discioVe^ry of tihie aJge wiasi tihlat i* dlid not pay to advertise unleisigi'. •tfh© goods advertised -were honesiti goodisi, wihiile nofrjhing whiah vrm nfoti tlruief , was goiid"' enough to put into iam advietiitiisemeiit. 1 Tlie "Goimimetfeial • R,eView" points out -Ghat—-"Undoubtedly the first amd miositi potent 'advertising force of to« ipr&ien* day is tire nerev»sp iaiper.. Hereiiiß ■ a fieild so-viaisit amd so complex tlha*jit needs tihe mo sit; cairefuil study of every varying condition tio 1 adomra-teily esjbininte i^lsi possdWlitTef, amd •' wibijle • ainny of spewialisitM aaid* «xpcrt!p !!* w binairaohefl oif wtricc MKb &HM> i'lte bcr.g.- ' ' i'