NEWSPAPER ADVERTISING

Thames Star, Volume XLVIII, Issue 14436, 30 October 1914, Page 7

NEWSPAPER ADVERTISING

iU XIV EKSALLY ACKNOWLEDGED TO JiE 'HIE LEADINti FOEM OF MEDIA.

AI! advertising is good, b t. gome •adverting is better "than atib'ci'S, ; .Ncwspuper advertising is tihe best method of obtaining publicity, b<2,c:nnse everybody reads a newspaper. Nm nutlter wliat may be the sp.lia-e .of iK'liv'ty in which men and -women are. ou^aged, the reading of a nevrspapoi- is a .fundamental part of their .■■daily education, and w are so oon- • stitut-ed in this age thait advertising vjnattcr appeals to inelligenco' -^ith. '"••the smnie force.as editorial smd news. Newspapers are within easy reach; . ot'hev ad-vea-tising m'-atter muistt aotually be forced upon the afttenit-ion. r\lx& nowspapor to-day requirt}® very "3ittl;* to 1-eeommend it as the advert'w:no; medi^itn par excellence. It ■.■merite arc obvious and are so thoir- - bughly rocognised tb/at the most enterprising incrcliant considers am outlay oai piijblk'ity in its columtis 1 the -first 'tw.seiiitial to success. ■It has. come to be generally" imdor■■.Btood 'hat high-class ne^vspapefns rejeft aiMiwuncements which do no* properly represent the character <A ■ .advortlfcd irrenehandise. Til" Executive of the Newspaper j "Proprietors' A'-isod'ation of Ntnv Zea- j lard has dealt with the question: of * protect:lI <r the honest advertiser and the General new^paiper reader as far a« pos«"b!e froan deceptive or frauduluent advert is ; ng. It rcaliW« that "lichns the best chance of securing j popularity through a newspaper w.hicli ■ pios'sesses the cxinfidence of the ) 'pm"lio?;er«, and his goods participate in the. reputation enjoyed by the ii i"1 vr-p filter. Hi« luksaws" full well ihat the nier- • clvukV?.'.? wlrc-h he offers tn the pub- j ■. adve-tisin'j must, be clean, must be ' t'ru(h.ful; nnmf b^ li-oiiest. So long I .as..neiWu«ipapers co .."'n.ue to be read ny '■ -the "rent mass of the people, .so long will the newspapers contijrne to no j ■thy ]i"-t mcrl'nnis for advert-smir. j

A painful {i.Lv.!dtfnit lvappened lo Mr ' V\ r. Hivnt.'iaJl, etigvne. clriviH- at the i Watdnuni; inino. Ej- s'listakied a ' ava^ly lall on U> a. coiK-Tct^l Ilo^v from ft;- (1<"l 3ici<vlit, Utiiiiu^ih a. Kuppori. ■slip.pin.jr, ;uid j ;n falling bVir.sed wvor-\ fll r'bs. i Tlio fuMi't'ioai otf a po-rtic© has beein .-oonnplfeteti; ailJ' tlic couitit ofDicos, Queeai : S'ti'dsifc. Tito MilalLn dtxxr fcwdimg to the Warden's .aii)d Obea-Qt's deipairtanents, now faxses Quwtii Steeterti, tMs bedng a ibipi ionpi'm-emient oai tihe -imcio-nvcaiieiafc Bidio tl^ow wihjlcilx pi'ttiviuKly o-ffieti-ed' inIlhio eww raallwiay tanuer-table cvotoing imlto looroe on! Monday necst will have nto 'arppaieeiaible <sffc!ot oiai tilie arrivai Dif ta."!afins a* lUiaaaesi. Th© Pi^setat 9.26 a.nn. '.Dhiaitnxas cocpax^s wliil leave !a}s 9.18, arfrtlviiig 1 art) 'Moai'lnsville at 12.15 p.im Tliio pr^QStni* 3.56 p.m. TihlatmJeß-Fiiattiilctkxii train wiill le«ve Shoartaiatod at 4.10. Th® MoiTiasviilleUfalattnlea ttrtvlu wall leave at 2.30 p.m., O/tirfrvtong at 'LTlumioJ-v ait ").18 p.ni.

At t.kei mooting of tile Auckland Education Board, a- letter was received fronii the iMa.n.iitoba. department asking whait pvojura^s \u\& beuug made 'witli the pri.ipuscd exdhraiige of teacxheivj between that State and Zealand. It was decided to reply that the matter w-as still in the haiwJs of Mio New Zealand Education Department.

Ai social aixd dance is to, he held~ at Mata'toke n^cct* Wedmeisday, Noivem.----1%.0t 4iih., aife 8 p.m. B!ra&e«s •will leave i'luvmee.