HOW TO DO MORE BUSINESS

Thames Star, Volume XLVII, Issue 14791, 24 April 1914, Page 6

HOW TO DO MORE BUSINESS

Why is it that a person who has an article which he knows is good aad feels quite sure tihat tiuere ia a demand for it, will refuse to advertise it? Be will think-aibout.it, talk about it, and possibly dream about it, but wiE hesitate to take the final step of advertising it. Be lopes a lot of valuable time In getting it on the market. Advertising is merely the voice of the Market PUjace, speaking to all' men in the highways and byways. Its first purpose is to make the peo pie realise new wants and further de sires. Its second purpose is to oreate a confidence in. tihe ability of this generaition to supply tihese wants. A vast population requires some quicker method than the salesman's visits] a method more economical ■Ikjp. waiting, until a pleased public. shall wear a pathway to the door of tihe maker or seller of tite goods. THE RIGHff KIND OF ADVEiRTIS ING. is as goo das an order on the Mint. Here is an example: A few years ago a certain, man was exhibiting a niaoMne for pressing wool. He was can; vassed. for advertising, and it was suggested to him the right use of » daily newspaper, that reached -the farmers, would bring him good fe-! aul'ts. He was apparently interested and promised to send the" newspaper an illustration, and the matter "from which to make up iris advertisement' Hieiarmg nothing frb-m him, he was written to, but no reply was received. The advertising canvasser called on him again, but there was 'noth ing doing I.' About a year afterwards a young man in the office who wi'as personally acquainted with, him Induced him to try a single insertion but the price ■quoted scared him. However, he took thfe plunge, and as the result, got 125 enquiries- and some orders. This nearly took. away his breath, and he. soon came to, and immediate ly set to work manufacturing xnacihines. When he had sufficient made up to supply the order he received from his first advertisement he tried another with still better results.