Page 1 Advertisements Column 1

Thames Star, Volume XLV, Issue 10621, 22 January 1909, Page 1

J,UGrGAG-.B LABELS iBEB LABELS, &c We k»T« 1. Urg« - *\%t pi «tt« Linen and Manilla Addre«« Tkgi, «v, able 'or $ft purpotea and P.iINT ADDRESSES , ON SAME AT CHEiP RATF~ NURSERYMEN «hould put then. 'J. their bnndlea of tree*, tit :y bhr more cuttom. PRIVATi? PEOI'LE rhould put t^ on tfesir luggage .\\sa ti -Td;... ana it will not go utray. . nOTELKEEPERS Should \ .ep thfS-I-for their Customer!; they arc •heap adr«rf»eni«nt flta mope yon get at a tim» •)• REAPER T^Tf ABE T»^ 'iHAMKS STAR Extravagant advertising is a waste, but judicious advea-tising Ls botii an art and a souirce of profit. Customers are not easily deceived. They know that if tlio dealer has a good article he will persistently tell the people he han it, whereas a man who has a jioor' article is never persistent in advertisingl it. It is the muiu. that keeps' ham-J iliering away; that makes* an i^apres-^ sion and reaches results. Spasmodic udVertising' does not impress peopie ■ that you have a good "thing "and". ka©w it. Ai apace in a paper filled day after day is, in theetperienc© of luicceinilil advertisers and 'bilsinasa nien, the best of all known meanisi for ..reaching prospective Tlmyei*B. No business in this land was ever built up by pro grammes, oity directories, maps and the l'.,ke>. Such things may be an aid, but they never are the foundation of a (business. They do not .really rea^li many people, and those that do r'.ad themi gone-rally treat them contemptuously. Says a recent successful bicycle advertiser: ''One inrh, in a good paper will do more, to keo(i yourielf and your bicycle "befor& the publioj.thain many advertiseanents of tke htad-bill nature."